The 23-year-old TikTok star is also set to make her Miami Swim Week debut on June 1
Alix Earle is making Sports Illustrated history.
The 23-year-old TikTok star serves as the cover star for the magazine’s first-ever digital version of their iconic Swimsuit Issue. For the inaugural June 2024 issue, Earle appears in a teeny-tiny gold bikini and oversize sunglasses, her signature blonde hair nearly reaching her waist.
Sports Illustrated Swimsuit‘s newest endeavor comes on the heels of its 60th anniversary. Beginning this summer, the publication will be launching “one-of-a-kind digital issues timed to major moments in entertainment and culture, revolutionizing the way fans engage with their favorite swimsuit content,” according to a press release.
In addition to being the first digital cover star, Earle will also make her runway debut for Sports Illustrated Swimsuit during Miami Swim Week on Saturday, June 1.
“It has been a long-time dream of mine to be on the cover of Sports Illustrated Swimsuit, and I’m deeply honored to be named their first-ever digital cover star,” the Hot Mess podcast host shared via press release. “Becoming part of the SI family and now joining alongside such strong, powerful, and inspiring women is incredibly meaningful to me.”
YU TSAI/SPORTS ILLUSTRATED
Her statement continued, “With our new digital issues, we are keeping pace with the rapidly evolving media landscape while also providing additional opportunities for talent alike to share their narratives and upcoming projects with our robust audience.”
Earlier this month, SI celebrated its 60th anniversary with seven star-studded covers. Three of them dedicated to SI ‘Legends. Past models including Christie Brinkley, Molly Sims, Martha Stewart, Paulina Porizkova, Tyra Banks and more shot group covers with photographer Yu Tsai to celebrate the franchise.
YU TSAI /SPORTS ILLUSTRATED
The issue also featured four solo covers starring Gayle King, Kate Upton, Chrissy Teigen and Hunter McGrady.
“With each passing year, we have challenged ourselves to push boundaries and redefine what it means to be Sports Illustrated Swimsuit,” Day said in a press release. “While this year’s issue is a tribute to the recent past, it’s also a reminder of the work we must continue to do. We must remind women to challenge the status quo, to celebrate strength and confidence, and to inspire those around us to embrace their uniqueness and pursue their passions fearlessly.”
Sports Illustrated Swimsuit’s first digital issue starring Alix Earle will be available across the brand’s platforms starting June 1.
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