2024 WNBA All Star Game - Source: Getty

Caitlin Clark has remained in the spotlight during her rookie WNBA season. The Indiana Fever star is hugely responsible for the league’s surge in popularity this year, as fans always pay extra attention to items related to Clark, quickly buying them.

Clark already had a big reputation during her time in college with Iowa, and once she made it to the WNBA, her popularity reached new heights, becoming one of the faces of the new era of the league.

After Wilson dropped a collection of All-Star Weekend mini-basketballs featuring notable players like Angel Reese, A’ja Wilson, Sabrina Ionescu, Kahleah Copper and Caitlin Clark, X user @CClarkReport shared a picture on Thursday to note that the collection was sold out, as the rest of the balls are still in stock.

This is another testament that Clark is making an impact on the league’s popularity. She’s drawing a lot of attention to the WNBA, bringing a lot of people to the arenas and selling many more products than before.

Caitlin Clark, Angel Reese lead 1,000% surge in WNBA player merchandise sales
Another showing of Caitlin Clark’s impact on the WNBA’s popularity is that she’s responsible for a 1,000% increase in player-specific merch sales alongside Angel Reese. The Indiana Fever and Chicago Sky rookies landed in the league with large fanbases, which have gotten much bigger now that they’re professionals.

According to TMZ Sports, this number responds only to the first three months of the 2024 WNBA season and how they compare to the same span from last year.

“Fan gear sales for the first half of the season are the highest in league history,” Fanatics said.
Besides these two players, Sabrina Ionescu, Kate Martin and A’ja Wilson close out the top five in jersey sales this season.

Colin Cowherd says women’s basketball isn’t ready for Caitlin Clark
Veteran analyst Colin Cowherd this week again defended Caitlin Clark following her snub from the 2024 USA Basketball women’s team. After likening the Fever player to Taylor Swift, Cowherd said that women’s basketball isn’t ready for Clark and not the other way around.

“‘Caitlin Clark is not quite ready; let’s not get ahead of ourselves,'” Cowherd said, seemingly mocking the people who remain skeptical about the rookie. “And the more I watch Caitlin Clark, the more I’m convinced women’s basketball isn’t ready.”