‘Diamond wizard’ behind the red carpet jewelry sets of billionaires and celebs: Taylor Swift, Kim Kardashian, Lady Gaga are regular guests

Lorraine Schwartz, an American jewelry designer, can easily captivate wealthy guests thanks to her natural talent with diamonds.

In the field of bespoke (custom-made, personalized) jewelry, few names resonate as clearly as Lorraine Schwartz. Schwartz’s journey from jeweler to global jewelry icon is not only a story of personal achievement but also a beacon of inspiration for female entrepreneurs around the world. 

Her talent has adorned icons such as Beyoncé, Kim Kardashian, Taylor Swift or even rich ladies like Nita Ambani, for example.

Fall in love with beautiful stones 

Sharing above from Vogue, Schwartz said that she never thought of entering the jewelry business despite the fact that she is the third generation of a diamond trading family. While in college, she organized major fashion shows and the first thing she did was sell a 10-carat diamond.

The 'diamond wizard' behind the red carpet jewelry sets of billionaires and celebs: Taylor Swift, Kim Kardashian, Lady Gaga are regular guests - Photo 1.

Lorraine Schwartz (left) took a photo with her client, billionaire wife Nita Ambani

Lorraine Schwartz has a natural talent for discovering beautiful stones and always wants to push the boundaries of traditional jewelry. She began creating unique, increasingly interesting high-end items that few people were making at the time.

Inspired by her late mother’s luxurious and creative style, Schwartz’s designs always pay homage to the woman who shaped her aesthetic sensibility. Her mother’s ability to combine materials into an elegant garment greatly influenced Schwartz’s approach to the field.

This combination of perfect stones, childhood inspiration and avant-garde design soon attracted attention, especially from David Bowie, whom Lorraine met through a friend. It was 1994 when Bowie asked her to make an engagement ring – a canary yellow diamond – for his girlfriend, model Iman. This is the first breakthrough in her career.

Since then, Schwartz has become a favorite among celebrities looking to make engagement rings. Kim Kardashian, Lady Gaga and Blake Lively all wear her designs. For her, the most important piece of jewelry she can make is an engagement ring, the stones must have the most beautiful proportions, be luxurious and tell a story.

The 'diamond wizard' behind the red carpet jewelry sets of billionaires and celebs: Taylor Swift, Kim Kardashian, Lady Gaga are regular guests - Photo 2.

The jewelry was designed by Lorraine Schwartz

After her initial efforts, 2002 marked a turning point for Schwartz, when Halle Berry wore her jewelry on the red carpet. This recognition opened the door to a large celebrity clientele, each looking for a unique piece of Schwartz’s craftsmanship.

Her creations have since become red carpet staples and in the personal collections of icons such as Beyoncé, Jennifer Lopez, Taylor Swift, Margot Robbie and Kim Kardashian. Schwartz’s ability to encapsulate boldness and luxury in her designs has not only made her jewelry popular, but has also made her a central figure in the story of luxury fashion, influencing trends. and set high standards for what it means to wear statement pieces.

The 'diamond wizard' behind the red carpet jewelry sets of billionaires and celebs: Taylor Swift, Kim Kardashian, Lady Gaga are regular guests - Photo 3.
Recognition of Lorraine’s contributions to the world of jewelry culminated in her receiving the 2022 GEM Award for Jewelery Style, a prestigious award honoring her indelible impact on with industry.

At the heart of Lorraine Schwartz’s design is a deep understanding of the intimate connection between a piece of jewelry and its wearer. Her creations are more than just accessories; they are stories woven in diamonds and gold, each piece a testament to her innovative spirit and keen eye for detail. Schwartz’s work is a blend of tradition and rebellion, making her not only a designer but also a visionary in the truest sense.

Continuously conquer new milestones

Appearing at the Oscars, Beyoncé performed as the opening act and attracted all eyes with several pieces of jewelry by Lorraine Schwartz, including 150 carats of white diamonds embedded in a bracelet, a diamond ring 50 carat emerald cut and a 20 carat cushion diamond ring. The standout moment, however, belonged to the 150-carat, custom-made diamond earrings she wore while enjoying the show.

The 'diamond wizard' behind the red carpet jewelry sets of billionaires and celebs: Taylor Swift, Kim Kardashian, Lady Gaga are regular guests - Photo 4.

The 'Diamond Witch' is behind the red carpet jewelry sets of billionaires and celebs: Taylor Swift, Kim Kardashian, Lady Gaga are regular guests - Photo 5.

The 'diamond wizard' behind the red carpet jewelry sets of billionaires and celebs: Taylor Swift, Kim Kardashian, Lady Gaga are regular guests - Photo 6.
At the Vanity Fair Oscar party, Kim Kardashian’s diamond drop earrings designed by Lorraine Schwartz were the perfect accent to complement her blue Balenciaga dress.

At the 2024 Grammy Awards, Taylor Swift also wore 300 carat diamond jewelry. In it, there is a vintage-style wristwatch surrounded by black diamonds. 

The 'diamond wizard' behind the red carpet jewelry sets of billionaires and celebs: Taylor Swift, Kim Kardashian, Lady Gaga are regular guests - Photo 7.

Anant Ambani’s fiancee Radhika Merchant wore an opal necklace designed by Lorraine

Most recently, Lorraine Schwartz also found a customer that any trader dreams of touching – Asia’s richest family – Ambani. Billionaire Mukesh Ambani’s wife – Nita Ambani and the women in the family were entrusted with the responsibility of designing jewelry to serve the wedding of heir Anant Ambani. Anant Ambani’s wife-to-be was seen wearing an exquisite gemstone and diamond necklace, a testament to Schwartz’s unique artistry.

Before that, Schwartz also attended the opening ceremony of the Nita Mukesh Ambani Cultural Center, the billionaire’s wife’s lifelong dream. Her participation in such important personal events suggests the trust of the billionaire Ambani family in this American jewelry queen. 

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