Los Angeles, California – In a heartwarming and stylish display of family unity, Rihanna’s partner A$AP Rocky and their 2-year-old son RZA are the latest models for her new Savage x Fenty fashion campaign. The campaign, showcasing the Savage x Fenty Classics collection, features menswear including boxers, briefs, and t-shirts.

The latest photoshoot captures the essence of familial pride and fashion-forward thinking. A$AP Rocky flexes his muscles, dressed in a black tank top and matching boxer briefs, while little RZA mirrors his father’s look with a smaller version of the same outfit. This adorable father-son duo not only highlights the bond they share but also underscores the inclusive and diverse approach Savage x Fenty is known for.

Although Rihanna filed a Fenty Kids trademark in January 2023, the brand has yet to release a dedicated kids’ clothing line. This campaign marks RZA’s second appearance in the world of fashion, showing that he’s already making significant strides at such a young age.

Interestingly, the couple’s younger son, 11-month-old Riot, did not participate in this campaign. However, he had his moment in the limelight back in June. A$AP Rocky previously modeled with both of his sons for Bottega Veneta’s Portraits of Fatherhood campaign, a black-and-white series celebrating Father’s Day and introducing Rocky as the brand’s newest ambassador.

Rihanna’s decision to feature her family in the campaign adds a personal touch to the Savage x Fenty brand, further cementing its status as a leader in the fashion industry that values authenticity, inclusivity, and the celebration of real-life moments.

This campaign not only showcases Savage x Fenty’s stylish menswear but also highlights the beauty of family connections and the emerging trend of including real family dynamics in high-fashion campaigns.

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