Returning to the 18+ romantic comedy series, it seems Lawrence cannot return to the box office star position like a decade ago. What has stopped this hot blonde star, is it the decline of Hollywood leading to a harsh elimination, despite even the brightest promising faces?

“No Hard Feelings” (theater title: Nanny Teaches Love) is one of two projects that Lawrence participated in this year, as both an actor and producer. If “Bread and Roses” hasn’t revealed much information yet, “No Hard Feelings” was released on June 23 under Sony Pictures – one of the most veteran distributors in America. Contrary to critics’ expectations, the film is not much different from works with the same “sex comedy” theme that were popular decades ago. Particularly, audiences under the age of 25 supported the film with an entertaining spirit, helping “No Hard Feelings” rank fourth in the box office revenue chart last weekend, giving up the top three positions to the “blockbusters”. . 

Jennifer Lawrence at the premiere of “No Hard Feelings”

With a budget of nearly 50 million USD, the producer must have expected “No Hard Feelings” to create an explosive impact like “The 40-Year-Old Virgin” or “Hangover” once did, but compared to its image. Female warrior Katniss, female technology car driver Maddie in the movie has enough appeal, similar to the name Jennifer Lawrence, why has her “hotness” decreased year by year? What is happening to the face of the Dior brand?

Born and raised in the suburb of Indian Hills, from a young age Lawrence became acquainted with and fell in love with the horses on the local farm where she rode them and enjoyed the most peaceful countryside feeling in America. But what nourished the young girl’s soul were hymns and singing lessons in high school. Of course, Lawrence soon showed her natural talent even though her family, especially her mother, vehemently opposed it. Like a wild horse who loves freedom, adventure and adventure, Lawrence dropped out of school at the age of 14 when her family lied about letting her study acting. From this moment on, Lawrence soon experienced the first traumas of adolescence, thanks to which she was able to “mature” before her age and enjoy roles with more depth.

Not wanting to become a photo model, Lawrence looked for opportunities in television series and worked hard to advance from the smallest roles. Opportunities always come to those who are determined: In 2008, at the age of 16, Lawrence set a record as one of the youngest actors to win the Marcello Mastroianni Award at the Venice Film Festival for his first role on the big screen in “The Burning Plain”. Just two years after being called “promising” by European critics, Lawrence immediately caught the eye of Hollywood with his first Oscar nomination for “Winter’s Bone”. In the film, she plays Ree Dolly – a 17-year-old girl carrying the burden of her family: taking care of her mentally ill elderly mother and children, while trying in vain to find her father…

Scene from “Winter’s Bone”

In her role of being upright, lively but still quite sincere, Lawrence was called by Rolling Stone ” a transformation like a storm waiting to make landfall, her eyes seemed to want to tear everything apart… “. As the soul of the film, when “Winter’s Bone” won big at the Sundance Film Festival, Jennifer Lawrence immediately shone in all aspects. After just one night, her name appeared everywhere, people called her the “IT girl” following in the footsteps of Scarlett Johansson, the title “screen star” was very close, but Lawrence had to trade many things to get it. the position she wants… Is it the Oscar curse or the media vortex affecting talent?

Just one year of “relaxation” to look for truly bright opportunities, Jennifer Lawrence has put her name on the list of box office guarantees through two films “The Hunger Games” and “Silver Linings Playbook” – this is also considered is the formula for creating stars in Hollywood: make money at the beginning of the year, win an Oscar at the end of the year! Indeed, since playing the hot role of Mystique in the prequel series “X-Men”, Lawrence has shown her ability to transform diversely, skillfully handling all types of roles, including action. That’s why Lawrence surpassed many potential candidates to become Katniss of “The Hunger Games” – a film with a survival theme, with an investment of 78 million USD – a record number for a main actor, but not necessarily. was an A-list star like Lawrence at that time. 

Thanks to investing in a unique setting and a bit more new content than previous action films, “The Hunger Games” became a box office phenomenon, the name Jennifer Lawrence continued to rise in the rankings, being one of the most The highest-earning female in box office history at that time, it could be said that she just needed another golden statue to be on par with many other stars… And indeed, the 2012 media coverage completely belonged to Lawrence. Not to mention the fact that she becomes the advertising face for several Dior makeup products every year! 

Winning the golden statue ahead of veteran Emmanuelle Riva (film “Amour”), Lawrence faced some waves of criticism that Oscar was promoting her too much while Emmanuelle Riva – a talented French actress, was completely inferior. completely in front of the media despite having a profound and calm role. But it must be said again and again, TIME once highly appreciated Lawrence and said that at the age of 21 (at the time of filming), she was a rare actress with the ability to fully transform and develop a character. Critic Peter Travers called Lawrence ” phenomenal because he’s both rude and dirty, but also funny, sexy, vibrant, vulnerable… all expressions in the same scene, in the same breath.” breath! “.

Since Jennifer Lawrence appeared and stirred up Hollywood, the media seems to be eager to find more similar faces and everything has two sides, the more Lawrence strengthens her name, the more anti-fans become angry. distention. All of Lawrence’s actions and statements were noticed, from the fall on the Oscar stage that was considered clumsy acting to the brusque reaction to foreign reporters… gradually causing Lawrence to lose points. People think she has star disease! 

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“No Hard Feelings” Trailer

If it weren’t for marketing the movie in a pragmatic way (like the character Maddie herself), perhaps “No Hard Feelings” would have become a rare romantic comedy amid the action-packed, animated Summer movie season. It’s a pity that the promotion was hasty in creating a hype, and this led to the film receiving criticism from a demanding audience, and at the same time this hindered Jennifer Lawrence’s path to regaining her glory. The only thing that is more certain is Lawrence’s spectacular performance: lively, charming, naive, sexy, troubled, even dangerous… contradictory, mixed elements. Always create a brand!