Kim Kardashian was nearly unrecognizable in fresh images shared to Instagram on Friday morning.

The 44-year-old reality TV vixen was seen with a red-tint to her hair as she also sported a deep tan, pale brown eyebrows, and micro-freckles over her nose in close-up photos.

Along with the striking images the American Horror Story actress announced she was releasing a new makeup product under her SKKN brand.

It is a Silk Matte lipstick that comes in 10 different slightly varying nude tones.

The product is $29 and is part of a slow introduction to her new SKKN makeup brand years after dismantling her KKW collection she worked on with Kanye West.

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Kim Kardashian was nearly unrecognizable in fresh images shared to Instagram on Friday morning

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The 44-year-old reality TV vixen was seen with a red-tint to her hair as she also sported a deep tan, pale brown eyebrows, and micro-freckles over her nose in close-up photos

‘Introducing Silk Matte Lip Color. An airy-light, cream lipstick that transforms from a unique buttery texture into a blurred, natural silk matte finish,’ it said in the photo caption.

‘Dropping October 29th at 9AM PT. Preview now at SKKNBYKIM.com. I’m wearing NUDE 03.’

Sister Khloe Kardashian and mom Kris Jenner hit the like button.

Kim had on a black low-cut outfit with her reddish hair stick straight.

The brand also sells eyeshadow, lip gloss and a higoighter.

‘SKKN makeup is the ultimate destination for the perfect nudes you’ll never stop reaching for,’ it reads on her website.

Kim has said that SKKN was made to ‘redefine beauty standards.’

‘Born from my lifelong passion for beauty and inspired by the insider secrets I’ve gathered over the years, I created SKKN BY KIM to make premium skincare and makeup accessible to everyone,’ said Kim.

‘My mission is to redefine beauty standards, champion inclusivity, and inspire confidence through our efficacious product range. I can’t wait for these products to become part of your daily routine! Xo, Kim.’

Kim Kardashian stuns in red hair for new Silk Matte launch

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Along with the striking images the American Horror Story actress announced she was releasing a new makeup product under her SKKN brand

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View gallery

It is a Silk Matte lipstick that comes in 10 different slightly varying nude tones

+17
View gallery

The product is $29 and is part of a slow introduction to her new SKKN makeup brand years after dismantling her KKW collection she worked on with Kanye West

This comes days after Kim turned 44.

On Monday and the Keeping Up With The Kardashians veteran received several birthday wishes on social media bright and early.

One of the first was from her new best friend Lauren Sanchez, who is engaged to Jeff Bezos.

The budding mogul took to her Insta Stories to post a photo of her with Kim as the caption read: ‘Happy birthday to the woman who lights up every room she walks into. Love you Kim Kardashian,’ wrote Lauren as she added a red heart emoji. Kim reported the entry.

The ladies have been close for about two years and they have already vacationed together on Jeff’s yacht in Europe.

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In this image tiny freckles could be seen over her nose

Her eyelashes appeared to be very long. And she sported long pale pink nails

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She posed in profile for a stylized pic plugging her latest product

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Kim rocked an elegant black outfit that went off the shoulder at one side

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She gazed pensively off into the distance for one evocative modeling shot

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Kim could also be seen sampling her own new liptsick

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She flaunted her figure in the revealing ensemble as she struck a pinup pose

Kim was also by Lauren’s side when the former TV news reporter promoted her children’s book last month in Los Angeles while Kris and Khloe also showed up.

Tributes were also made by Kim’s sister Khloe Kardashian and mom Kris Jenner as well as Jonathan ‘Foodgod’ Cheban and Ivanka Trump.

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Khloe Kardashian says Lauren Sanchez ‘inspires’ her as she and sister Kim support the future Mrs Jeff Bezos during book release party

At 6:15 am PST Lauren made her post. Lauren played Katy Perry‘s song Birthday.

The ladies were both taking their shoes off as they sat on a wood outdoor bench in the candid photo.

Last month Kim helped the future Mrs Jeff Bezos celebrate the launch of her new book The Fly That Flew To Space.

Kim had on a black feathered bustier, and Lauren was sultry in a tight gray dress.

Also seen at the event was Khloe, and Kim and Khloe’s mother Kris Jenner, Kathy Hilton, model Miranda Kerr and jewelry designer Jennifer Meyer.

‘Congratulations @laurenwsanchez on your book, The Fly Who Flew To Space,’ wrote Khloe on Instagram.

‘Inspired by her childhood battle with dyslexia and a lifelong love of flying.

Kris Jenner hosts lunch for Lauren Sanchez and her new book

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Kim had black hair on her birthday. ‘Birthday suit,’ wrote Kim over the image

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She also posted a photo of her birthday cake which was brown with white icing that made out an October calendar with her birthday, the 21st, circled

‘Birthday Suit:’ Kim Kardashian in a nude, figure hugging dress

Jonathan ‘Foodgod’ Cheban posted a flashback photo with Kim as he said, ‘Happy birthday to the most beautiful girl in the world,’ while adding a red heart emoji.

Ivanka Trump shared a post as well, saying Kim has an ‘incredible spirt’ and ‘huge heart.’

Kim also posted to herself. She had on an unusual leotard/dress combo on as she added a diamond cross necklace.

‘Birthday suit,’ wrote Kim over the image. The song she used was Sabrina Carpenter’s Bad Chem.

She also posted a photo of her birthday cake which was brown with white icing that made out an October calendar with her birthday, the 21st, circled.

Kim’s mother Kris Jenner also shared a loving post for her daughter.

‘Happy Birthday to my beautiful Kimberly!!!’ began the caption.

‘You are truly such a light to everyone who meets you.

‘Your strength and determination is second to none and the way you constantly fight for those who need your help and always give your energy and love to everyone around you.

‘I’m so proud of you every single day.. you are the most amazing mother, daughter, sister, auntie and friend.

‘You are such a huge part of my heart, and I cherish every single precious memory we have ever made. You bring me such happiness and joy and I love you beyond any measure my beautiful daughter. I love you Mommy @kimkardashian.’

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Jonathan ‘Foodgod’ Cheban posted a flashback photo with Kim as he said, ‘Happy birthday to the most beautiful girl in the world,’ while adding a red heart emoji

Khloe hit the like button.

Kris shared about a dozen photos of Kim, some from her childhood and many more recent.

The Khloe got on the tribute trend.

‘To one of the most spectacular and extraordinary humans I know, Happy birthday!! To the queen of manifestation. The ultimate unicorn of all unicorns. To my Bestie sister I am screaming happy birthday,’ said the ex of Tristan Thompson.

‘With every year, you have gotten stronger but also gentler, wiser, braver, more vocal with your beliefs. You have managed to become kinder and more understanding with every year that has passed by. You always hear how people become grumpier the older they get. You hear how people are stuck in their ways but you have become more self-aware, loving and patient people.’