Kylie Jenner continues to expand her business empire, hinting at a potential perfume line that could be launched in the near future through recent Instagram posts.

In a new image shared on Instagram, observant fans caught the image of Kylie holding a test bottle next to a blueprint with designs for the bottle’s shape. Fans noticed the “Kylie Fragrance” label on the design and speculated about a possible March 7 release date mentioned on a nearby notepad. Documents detailing the bottle’s design also feature a mix of German and English text.

The possibility that Kylie Cosmetics will enter the perfume industry appeared after the company launched its first foundation last January 2024. Power Plush Longwear Foundation is the beauty brand’s first foundation product, which the brand claims delivers a “flawless airbrush finish.”

Kylie Cosmetics was founded in 2014 when Jenner was just 17 years old. The brand is co-owned by beauty giant Coty , after acquiring 51% of the makeup company in 2019 for $600 million. 

Kylie also recently launched her clothing brand “Khy” which aims to redefine modern fashion by combining everyday style with luxury wear.