The Korean car company has just announced plans to auction the “unique and one-of-a-kind” K900 King James Edition.

K900 – Kia’s new pricing strategy product

A collaboration product with NBA professional basketball star LeBron James, this special model has a metallic red exterior with black details and 22-inch wheels.

The vehicle also has a reduced operating height and Llumar Ceramic insulating glass.

The unique style continues to be seen in the interior space with Alcantara leather seats with contrasting color stitching. Some other highlights include the Lexicon Logic 7 audio system.

Under the hood, the car is equipped with a 5.0L V8 engine, 420 horsepower, 509 Nm of torque, comes with an 8-speed automatic transmission and rear-wheel drive system.

All proceeds from the auction will go to the Lebron James family foundation, which aims to improve the lives of children and young people through education and other vocational activities.