NO HALF MEASURES" – Kendrick Lamar shatters another record after his groundbreaking Super Bowl halftime performance, defying all odds and even an unexpected ‘apology’ from the NFL. What’s next for the rap icon? (PO)

KENDRICK Lamar has replaced himself as No.1 on US Spotify.

The rapper, 37, has been in the spotlight this week following his Super Bowl halftime show on Sunday night.

Kendrick Lamar’s performance grabbed plenty of headlinesCredit: AP

SZA and Kendrick Lamar performing onstage.

Lamar performed alongside SZA in New OrleansCredit: Getty
Lamar performed several of his hits, including Drake diss track “Not Like Us”.

The controversial song shot to the top of the US Spotify rankings.

But it has now been replaced by another Lamar track, “luther”.

Named after Luther Vandross, the song samples music from the late soul singer.

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The track was released by Lamar and SZA, with the pair having confirmed twosummer gigs in Premier League stadiums.

Lamar’s Super Bowl performance became the most watched halftime show since Michael Jackson’s in 1993.

The star-studded production was watched by an average viewership of 133.5 million.

Lamar’s performance was actually watched by a higher average viewership than the game itself.

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Per Front Office Sports, the game averaged 127.7 million viewers.

Despite its huge viewership, figures within the NFL have expressed regret at choosing Lamar for the performance.
Kendrick Lamar & SZA UK Grand National tour
A staffer said officials wish they went with Lil Wayne for the job after some fans were underwhelmed with Kendrick’s show.

“A mistake was made and we regret the choice that was made,” an NFL employee told The U.S. Sun.

“Lil Wayne should have been the first option, as he is from New Orleans and we know that there was a clear motivation for him and his side to do a unique show in his town.”

The NFL insider said from now on the organization “would like to have artists that have some more connection to the place, the city, the state where the game will be played.”

‘THE OBVIOUS CHOICE’

“Lil Wayne was the obvious choice, and the choice made wasn’t the best one at all,” the source continued.

They lamented the decision would have taken “a couple of minutes” to finalize and Lil Wayne “would have been thrilled to do the halftime show in his hometown.

“We regret not pushing for him as much as we should have,” they concluded.

A second NFL insider echoed the regrettable decision.

“I mean, New Orleans is the city of Lil Wayne,” the league insider said. He did a lot and it would have been fantastic to have him do the halftime show and show his love, and feel the love, from his hometown.

“The choice was clearly the wrong one, and now the goal is to not make the same mistake from now on.”