Women’s basketball stars have developed signature shoes, and sports brands have reopened their basketball sections and invested in their own brands… The basketball shoe market has continued to thrill everyone in recent years. The operations of many manufacturers are carried out on the NBA court, which is known as the highest palace in basketball. There are also difficult periods. For example, last season’s regular season MVP and Sixers center Joel Embiid is widely reported to join SKECHERS and become the brand’s top endorser. All indications point to the two parties making an official announcement.

On the other side of the country, Nikola Jokic, who led the Golden Nuggets to their first championship in team history a few months ago and won the Finals MVP award, has recently become the focus of heated discussions among shoe fans on Chinese platforms such as Douyin and Hupu, due to reports that he may not renew his contract with Nike after it expires, but will work with the Chinese sports brand 361°. Following the news’s spread, sneaker media such as KICKSVISION, HK-Kicks, and others published reports. It is expected that official information will be released in December.

When Nikola Jokic was younger and playing in Serbia, he wore Nike sneakers. He remained in the Nike camp after joining the NBA in the 2015-16 season. He has used team techniques like as Hyperdunk X, Zoom BB NXT, Zoom Rize 2, and GT Jump in recent years. It also has its own logo, which incorporates the nickname Joker, the term surrender, and the jersey number. However, the long-term market condition of “centers do not sell shoes” and Nikola Jokic’s low-key demeanor may be to blame. As a result, despite his spectacular performances, he has yet to visit Nike. There has been particular promotion surrounding him, and the last time he appeared on the brand’s social account was after winning the championship. It does not appear difficult to grasp if the two parties truly disagree.

For firms with lesser product market shares, the exposure and themes generated after signing with Nikola Jokic may be more important than whether Nikola Jokic can bring items through his personal appeal, making the brand name more popular. He continues to reach the public’s eye with his MVP-level performance. Let us wait and see what happens in the end.