Lowa’s Caitlin Clark is a transformative player at a time when interest in women’s sportswear is exploding. She pulls off clutch shots with ease. “Caitlin has ice in her
veins and everyone knows it,” head coach Lisa Bluder said.

Iowa fans attending the game in Lincoln, Nebraska on Sunday compared her to superstar Taylor Swift. Is that a fair comparison? Look. Taylor Swift has been setting attendance records, Grammy records (she has 13), number of songs downloaded and attracting national attention, even before she started dating with Kansas City Chief Travis Kelce. Forbes has her Net Worth at $1.1 billion. She set the music world on fire. Much like Swift’s impact on the music industry, women’s college basketball has never seen numbers like Clark’s. Clark performed under pressure at a rare level. She has hit key beaters from the 3-point line the past two years, most against top-10 ranked opponents. But that’s not just her point; She broke 1,000 assists for her career in Sunday’s 82-79 loss to Nebraska. There’s a good chance she could break Gonzaga’s Courtney Vandersloot’s record of 1,118 before the season ends
end.
According to @CBBAnalyst, over the past four years, Clark’s shot charts show an incredible 60% scoring rate on 2 point shots; Her field goal percentage is 40% on three shots, and for all shots taken before Sunday’s game against Nebraska, she made 247 of 512 shots taken. Notable was the number of shots taken consistently around and beyond the left side of the 3-point line, a deadly area to defend, especially as the clock was running out. She is currently the all-time leading scorer in Iowa women’s basketball history, surpassing Megan Gustafson, who had 2,805 between 2015-2019.

Kansas’ Lynnette Woodard scored the most points – 3,649, in the late 70s – early 80s during the transition from the Association of Intercollegiate Athletics for Women (AIAW) to the NCAA. In NCAA history, University of Washington’s Kelsey Plum’s leads with 3,527 career points.

Her impact on the NIL space exists in thin air. She has signed deals with State Farm Insurance, Gatorade, NikeNKE -0.7%, Buick, Hy-Vee (grocery store chain), H&R BlockSQ
-2.1%, Topps Trading Cards and many others. On3.com lists her most recent NIL as $818,000. You may see more commercials featuring Clark during games than any other college athlete.
Her impact on the NIL space exists in thin air. She has signed deals with State Farm Insurance, Gatorade, NikeNKE -0.7%, Buick, Hy-Vee (grocery store chain), H&R BlockSQ
-2.1%, Topps Trading Cards and many others. On3.com lists her most recent NIL as $818,000. You may see more commercials featuring Clark during games than any other college athlete.
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Clark has played in front of crowds both home and away in almost every match this season. Iowa fans (and Caitlin Clark) following the team around the Big Ten sometimes overwhelmed the home crowd. Security guards escorted her every time she left her room
Change clothes for the field and return. Mothers and daughters try to get a spot in the arena where they can possibly get an autograph. Sideline reporters who wanted to interview her during or after the game could no longer take place on the sidelines – they had to move her to
middle of the field so security can keep fans occupied. Earlier this season, Lowa played in front of 55,464 fans at venerable Kinnick Stadium against DePaul University.
Television ratings are very large. When Maryland faced Iowa in early February, 1.58 million fans tuned in to watch, “just behind Iowa-Ohio State last month as the women’s regular-season game.”

in its most-watched season since 2010,” according to Sports Media Watch.

 

Television ratings are very large. When Maryland faced Iowa in early February, 1.58 million fans tuned in to watch, “just behind Iowa-Ohio State last month as the women’s regular-season game.”
in its most-watched season since 2010,” according to Sports Media Watch.

Fox Sports added the Caitlin Clark “CaitlinCam” TikTok feed to follow her wherever she goes on the field during the game. According to Sports Business Journal, the Tik Tok feed during the Maryland game garnered 150,000 views, while 800,000 viewed highlights.

Fox Sports added the Caitlin Clark “CaitlinCam” TikTok feed to follow her wherever she goes on the field during the game. According to Sports Business Journal, the Tik Tok feed during the game
The match in Maryland attracted 150,000 views, while 800,000 viewed highlights.

Swift fans dominate the music industry; She is clearly one of the highest paid artists in entertainment history when compared to her peers and to history. Clark is also dominating women’s basketball and attracting more interest in the game than at any other time in the history of college sports.

Young fans holding signs comparing the two makes sense. Both are taking their industries to the next level. When a sign reads: “What Super Bowl? I love Caitlin Clark.”

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