Rihanna Features A$AP Rocky and Son RZA in New Savage X Fenty Campaign (an)

Rihanna's partner A$AP Rocky showcases his toned abs and muscular physique  while modeling her Savage X Fenty underwear | Daily Mail Online 

Los Angeles, California – In a heartwarming and stylish display of family unity, Rihanna’s partner A$AP Rocky and their 2-year-old son RZA are the latest models for her new Savage x Fenty fashion campaign. The campaign, showcasing the Savage x Fenty Classics collection, features menswear including boxers, briefs, and t-shirts.

The latest photoshoot captures the essence of familial pride and fashion-forward thinking. A$AP Rocky flexes his muscles, dressed in a black tank top and matching boxer briefs, while little RZA mirrors his father’s look with a smaller version of the same outfit. This adorable father-son duo not only highlights the bond they share but also underscores the inclusive and diverse approach Savage x Fenty is known for.

A$AP Rocky flaunted his toned physique while modeling a set of classic white boxers on his love Rihanna's Savage X Fenty Instagram account on Monday

Although Rihanna filed a Fenty Kids trademark in January 2023, the brand has yet to release a dedicated kids’ clothing line. This campaign marks RZA’s second appearance in the world of fashion, showing that he’s already making significant strides at such a young age.

Interestingly, the couple’s younger son, 11-month-old Riot, did not participate in this campaign. However, he had his moment in the limelight back in June. A$AP Rocky previously modeled with both of his sons for Bottega Veneta’s Portraits of Fatherhood campaign, a black-and-white series celebrating Father’s Day and introducing Rocky as the brand’s newest ambassador.

The 35-year-old rapper's photo drove Rihanna's fans wild in the comments, and they alternated between praising him for supporting her business and lustily objectifying him

Rihanna’s decision to feature her family in the campaign adds a personal touch to the Savage x Fenty brand, further cementing its status as a leader in the fashion industry that values authenticity, inclusivity, and the celebration of real-life moments.

This campaign not only showcases Savage x Fenty’s stylish menswear but also highlights the beauty of family connections and the emerging trend of including real family dynamics in high-fashion campaigns.

𝖌𝖆𝖇 on X: "📸 A$AP Rocky and RZA for Savage X Fenty. https://t.co/5xC4VPAiBA" / X

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