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The first time we saw the bracelet was when the rest of the world saw it too!” Simone Kendle, CEO of Wove Made Inc., tells PEOPLE of Swift’s sweet gift from Kelce.

Usually, it takes Wove Made Inc. Jewelers three weeks to make one of its popular custom tennis bracelets, but when Travis Kelce approached the Lancaster, Pennsylvania-based jewelry shop looking for a sweet surprise for girlfriend Taylor Swift, the brand turned around the bespoke design in just three days.

Since this was for him, we were all hands on deck,” Simone Kendle, CEO of Wove Made Inc., a company founded in 2022 by two former Army Rangers, tells PEOPLE.

Im our exclusive interview, Kendle shared all about how the collaboration came to be, explaining how the Kanas City Chiefs tight end, 34, initially connected with Wove Made through professional golfer Michelle Wie West, who created a Swift-inspired friendship bracelet collection with the jewelry company in the summer of 2023.

“It’s really a full-circle moment,” Kendle says of the partnership with Kelce.

There was some serious Taylor fever going on at the time with her Eras Tour and Michelle was inspired by the friendship bracelets that were being exchanged at her concerts,” Kendle adds about the original collection. “She knew she wanted to do an elevated take on the beaded bracelets we saw people wearing at her concerts.”

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