From conquering several Spotify records to securing the fastest-selling album of 2024, so far, the 34-year-old pop star’s latest labor of love has her outperforming, even, herself.
Billboard is currently predicting that this will be the biggest first-week sales to date for the singer, who is set to pick back up on The Eras Tour on May 9, 2024, in Paris, France after a two-month break.
Within three days of its release on Friday, The Tortured Poets Department (TTPD) sold 1.5 million copies in the US,’ according to the outlet.
This means she topped her sales for 1989 (Taylor’s Version), which sold 1.359 million copies in the US following its release on October 27, 2023.
Taylor Swift’s newly-released, double album, The Tortured Poets Department, has been breaking records since she announced it at the 2024 Grammy Awards (seen in January 2024)
Additionally, she’s achieved the largest first-week sales of any album since Adele’s 25 sold 3.378 million copies in a week 2015.
Among her female peers, the 14-time Grammy winner has secured the most number one albums on Billboard 200 albums chart—with 13—her lucky number.
All of Swift’s full-length studio albums and re-recorded projects from 2008’s Fearless through The Tortured Poets Department have debuted at number one.
The Shake It Off hitmaker’s eponymous debut studio album, Taylor Swift, peaked at number five.
Keith Caulfield, managing director of charts & data operations at Billboard, predicted she will ‘catch up to The Beatles in a few years.’
The Beatles still hold the title for most number one Billboard 200 albums, with 19 earning the top spot on the charts.
If TTPD hits number one, she will tie Jay-Z as the performer with the second-most number one albums on the chart.
Some of her latest records’ achievements include becoming the No. 1 album of 2024 in less than 48 hours across both consumption and pure sales in the United States and earning the biggest Billboard 200 debut of her career.
From conquering several Spotify records to securing the fastest-selling album of 2024 , so far, the 34-year-old pop star’s latest labor of love has her outperforming, even, herself
This means she topped her sales for 1989 (Taylor’s Version), which sold 1.359 million copies in the US following its release on October 27, 2023
She also broke the all-time record for most single day streams in Spotify history, with 380 million streams.
Just nine hour after its release, TTPD surpassed Beyoncé’s country album as the biggest debut for a 2024 album on Spotify.
Around the same time, the Anti-Hero hitmaker’s newly-released album hit number one in over 60 countries on iTunes.
Among its many feats, TTPD has also become the first album in history to debut all its tracks in the top 25 on US Apple Music.
Its lead single, Fortnight, featuring rapper Post Malone, debuted at the top slot.
Additionally, she’s achieved the largest first-week sales of any album since Adele’s 25 sold 3.378 million copies in a week 2015
Fortnight is tracking to be her song with the most number ones after reaching the top spot in the United States, the United Kingdom and 33 other countries on Apple Music in nine hours.
Unsurprisingly, TTPD, which is officially the best-selling album in the US of 2024, is also reported to have made history as the biggest debut on Amazon Music.
It is projected to sell 2 million copies in the US first week.
So far, the most streamed tracks on Spotify are Fortnight, Florida!!!, Down Bad and So Long London.
TTPD has continued to break records by becoming the most-streamed album on Spotify in a single day with over a whopping, 200 million streams, reported Deadline on Friday.
Her previous LPs, Midnights (2023) and also 1989 (Taylor’s Version) also broke the same record at the time of release.
Reviews of Swift’s latest work have been overwhelmingly positive, and it received a perfect score 100 from Rolling Stone.
‘TTPD combines the intimacy of Folklore and Evermore with the synth-pop gloss of Midnights to create music that’s wildly ambitious and gloriously chaotic,’ music journalist, Rob Sheffield, declared.
He continued: ‘The Tortured Poets Department has a Reputation edge to it, and like Reputation, it sounds designed to confuse many people who try to decode it before listening.’
Among her female peers, the 14-time Grammy winner has secured the most number one albums on Billboard 200 albums chart—with 13—her lucky number
On Friday, she surpassed Spotify’s record for the most pre-saved countdown page album in the streaming services’ history.
According to VegasInsider.com, she may also break her own record for the most streamed album in a day and most streamed album in a week on Spotify.
Her last album, Midnights previously held the record for the most streamed album on Spotify in a day (184.695 million) as well as the most streamed album in a week (785.253 million).
Tom Poleman, the chief programming officer & president for iHeartRadio, told CNN that The Tortured Poets Department ‘is probably the most anticipated album’ he’s ‘ever’ seen in his career.
‘It’s not just a music event, it’s a pop culture event that I think that everybody in America will be talking about and celebrating together,’ he raved to CNN in a recent interview.
Poleman continued: ‘It’s like in movies, it’s like James Cameron who cares about quality, cares about credibility but also cares about commercial success.’
After releasing her new album at midnight ET (2am UK time), Taylor took to Instagram to announce her latest record was actually a surprise ‘double album,’ after sparking a flurry of speculation by posting a countdown clock on social media.
Captioning the post, the superstar told her followers that she’d written ‘so much tortured poetry in the past two years’ that she wanted to share it with her fans.
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