Taylor Swift’s album “The Tortured Poets Department” has fully realized its blockbuster potential and achieved remarkable milestones.
According to information reported by Billboard on Sunday, based on data provided by Luminate, Taylor’s newly released album reached 2.61 million units in its first week of release. This marks the best one-week figure for any album in nine years.
The most recent album to debut with the highest figure was Adele’s “25,” which achieved 3.482 million copies in 2015, a number considered unlikely to be repeated due to changes in consumption since then.
The 2.61 million figure also surpasses Swift’s previous record of 1.653 million for “1989 (Taylor’s Version)” in its first week of release in October last year. Prior to that, her highest mark was with “Midnights,” reaching 1.578 million at the end of 2022.
Swift also set a record for the highest on-demand audio streams ever in a week, with 891.37 million streams registered for the album. This number exceeds the previous record of 745.92 million streams for Drake’s “Scorpion” in its debut week in 2018, according to Luminate.
Taylor Swift shared her thoughts on the achievement of her new album: “My mind is absolutely blown. I am completely overwhelmed by the love you’ve shown for this album. 2.6 MILLION ARE YOU KIDDING ME? Thank you for listening…”.
“Feeling completely overwhelmed. I’ve been so excited to get back out on tour…”.
Before 2014, the Billboard 200 chart was based on pure album sales, but since then, a new formula has been used, combining sales and streaming data to provide figures equivalent to album sales. Since that change a decade ago, six out of the top 10 debut albums belong to Swift, with Adele having two albums and Drake one in the current top 10.
However, when it comes to classic measures of pure sales, Swift reigns supreme in those metrics as well as asserting herself as the queen of streaming. Taylor Swift currently has three albums in the top 10 highest-selling weekly albums of the modern era (post-1991), with both versions of “1989” also making the list. (Last year’s “Taylor’s Version” update of the 1989 album sold 1.359 million copies, and the original “1989” debuted with pure sales of 1.287 million copies in 2014).
Taylor’s new sales record doesn’t stop there. Billboard reports that “Torture Poets” sold the most vinyl copies in a week of any album in the modern era (post-’91). The album is said to have sold 859,000 LP double sets on vinyl in its first week of release. This figure is significantly higher than the previous record, “1989 (Taylor’s Version),” which debuted with 693,000 LPs in the fall of last year.
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