The special performances dedicated to each concert are what make fans always eagerly anticipate and expect Taylor Swift’s “The Eras Tour”. Taylor Swift continues to be a globally captivating figure with the highest-grossing tour of all time, The Eras Tour. Millions of fans acknowledge that this tour is a life-changing experience for them, and they are ready to keep buying tickets to enjoy Taylor Swift’s future concerts.

One of the reasons for the tour’s allure is Taylor’s incorporation of surprise songs into her setlist. These songs are not part of the official setlist and can vary depending on the date and location of the concert. This adds an element of excitement and anticipation for fans attending each show, wondering which special song Taylor will bring to the stage this time.

Forbes evaluates this as an extremely clever marketing strategy, showcasing Taylor Swift’s wisdom and vision as a pop music superstar.

Bringing excitement to fans The primary and most important reason for introducing surprise songs into the main tour is the joy of the fans. After nearly two decades of building her career, Taylor has a vast repertoire of songs. Therefore, she can surprise her audience with lesser-known older songs or tracks that have made waves within the fan community.

By adding a different song to the usual setlist, the pop music icon ensures that ticket buyers will have a memorable and unforgettable experience. In some concerts, Taylor even combines 2 or 3 different songs to create a unique mash-up performance. This difference makes fans excited and curious, eagerly anticipating which surprise performance they will get to witness during this concert.

Keeping oneself excited The Eras Tour is an extensive tour with dozens of consecutive performances, from one city to another, from one country to another. Without the element of surprise, performances could become monotonous for the performer. Therefore, by changing the setlist and incorporating surprise songs, Taylor always keeps herself in the most excited state, injecting fresh energy into her performances.

Bringing “hidden gems” to light Although Taylor Swift has some of the most devoted fans, not everyone has heard or knows all of her songs. By surprising the audience with lesser-known songs, Taylor subtly introduces lesser-known but great songs into her own concert.

Reintroducing old songs has attracted the attention and curiosity of fans, from those attending the concert directly to those interested on social media.

Attracting media attention After each performance, media outlets worldwide will begin publishing articles about the songs Taylor performed, or especially when a guest artist appears. Along with the surprise songs, Taylor’s century tour remains fresh, not repeating itself, and continues to be a hot topic for the media to explore.

Even if the performance costumes and setlists remain unchanged, the American pop star knows that she can still attract media and public attention with a surprise song. In this way, Taylor maintains the interest of the media and the public in her music.

Boosting online streaming From the media coverage, Taylor Swift gains another benefit: an increase in online streaming on music platforms.

As fans read about Taylor’s surprise songs, they are drawn to listen again or discover these songs on music platforms. As a result, Taylor brings in additional music revenue, increases streaming numbers, and continues to solidify her position in the entertainment industry today.