Travis Kelce is converting his friends and family into Swifties one by one.

The NFL star, 34, attended girlfriend Taylor Swift’s Eras Tour in Sydney on Friday alongside his best friend Ross Travis — and the show surely made quite the impression on the latter.

Following the nearly four-hour event, Travis — who was spotted singing along in the VIP tent — took to his Instagram Story to praise the pop star, 34.

https://pagesix.com/2024/02/21/entertainment/watch-taylor-swift-react-to-fans-wearing-travis-kelce-jerseys-to-eras-tour-concert/

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Travis Kelce’s friend Ross Travis was blown away by Taylor Swift’s Eras Tour concert in Sydney on Friday.James Gourley/Shutterstock

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The former football star admitted that he “understands” the hype now after watching the “amazing” show.bosstravis43/Instagram

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He posted several photos from the night to his Instagram Story.
“I understand now…” Kelce’s friend wrote atop a photo of his outfit. “That. Was. Amazing.”

Travis — who has become quite close to Swift amid her romance with Kelce — seemingly had the time of his life at the concert, from dancing with fans to getting buddy-buddy with Taylor’s dad, Scott Swift.

Swift pulled out all the stops during the first night in Sydney, once again changing the “Karma” lyrics to honor her beau and making several sweet nods to the hunky athlete.

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He and Kelce traded friendship bracelets with fans throughout the night.bosstravis43/Instagram
The 31-year-old also posted a video of himself doing Swift’s signature heart hand pose while she sang “Shake It Off.”

Like Kelce, Travis’ arms were covered in friendship bracelets after exchanging dozens with fans before and during the show.

“First show and made some friends tonight!” he wrote atop a separate image of all the bracelets. “Sydney… you didn’t disappoint! ❤️”

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However, fans joked that the pair’s outfits were reminiscent of the blue and yellow M&M men.bosstravis43/Instagram
Travis and Kelce, who met while they both played for the Kansas City Chiefs, seemingly coordinated their colorful concert outfits — with the former wearing an orange-and-yellow crocheted set and the latter opting for a patterned blue ensemble.

The duo’s eye-catching outfits quickly went viral on social media as fans compared them to the yellow and blue M&M men.

However, Travis — who bears a strong resemblance to Kelce — took the joke in stride, posting a photo of the meme to his Story.

“Internet: 1 M&Ms: 0,” he wrote, adding two laughing emojis.

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Kelce and Travis both wore bright matching sets, making them stand out in the crowd.James Gourley/Shutterstock

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It’s unclear if Travis will be there for the rest of Swift’s shows Down Under.