With a guest list that totaled 400 boldfaced names, the 2024 Met Gala may rank as the best-attended celebrity event so far this year. But beyond the sheer volume of bold-faced names who ascended the Met Gala stairs on May 6, who really won the night’s red carpet in terms of brand exposure?

In the latest edition of the Red Carpet Power Rankings, an exclusive partnership between Launchmetrics and The Hollywood Reporter, the results are in.

It should surprise no one that Zendaya performed well in the rankings of top-five women at the Met Gala, as someone who not only draws intense interest wherever she goes but also because the Euphoria and Challengers star did two laps on the red carpet, first wearing custom Maison Margiela, then changing inside the museum and climbing the steps once again, this time in vintage Givenchy, which she and star stylist Law Roach purchased at Lily et Cie in Beverly Hills. But in terms of how much one individual look performed in terms of earned media exposure, another star, Tyla, took the No. 1 spot for women’s outfits with her much-talked-about sand dress by Balmain, as the results, detailed below, reveal.

The night indeed was resplendent in such viral fashion moments, among the reasons that it usurped the March 10 Academy Awards as the biggest red carpet of the year, in both quantity of stars and in earned exposure. While the Oscars earned a media-impact value (MIV) of $1.1 billion, the Met Gala topped that figure, earning an MIV of $1.4 billion between online coverage and social-media conversations.

Beginning with the 2024 awards season, The Hollywood Reporter partnered with data company Launchmetrics to measure influence and exposure among both stars and the luxury brands they wear on red carpets. To tabulate the results, Launchmetrics employed a proprietary Media Impact Value (MIV) algorithm that determined the performers across five categories – women, men, fashion, watches and jewelry, and accessories – while for the Met Gala, THR and Launchmetrics added beauty brands to the mix. Launchmetrics is also posting the complete results for these and other categories on their site.

John Galliano’s decade at Maison Margiela was celebrated in a big way at the Met Gala – if not by an appearance from the designer, who has kept a low profile since he was ousted from Dior in 2011 and quietly joined Margiela three years later. But some major names embraced his designs, including co-chairs Zendaya and Bad Bunny, as well as Kim Kardashian, once again creating a viral moment on the Metropolitan Museum steps, this time in a silver corset cinched so tight, it spawned social-media conversations that ranged from her ability to breathe to questions from fans about whether the reality superstar and entrepreneur might have undergone rib-removal surgery. (“I don’t even know if that’s possible,” she’s previously said regarding that subject.) While that uproar negates the artistry of each Margiela design on the carpet, it also contributed to the brand’s top position among fashion labels, earning the house $40.8 million in MIV, more than any other brand seen at the event.